Our Alsons brand promise, “We Power With Care”, is more than just a tagline; it embodies the identity and mission of the Alsons Power Buddies, reflecting who we are and what we strive to achieve as employees of the Alsons Power Group, the power business unit of the Alcantara Group.
“I regard Alsons’ brand promise in two parts; the first is ‘We Power’, which is how we conduct our business in a reliable and cost-effective manner. The second part is ‘We Care’, which highlights our commitment to not just providing the cheapest power supply but also prioritizing environmental stewardship and responsible practices,” expressed by Alsons Power Group’s Business Operations Manager, Adrian B. Atas.
Adrian has been working with Alsons for almost nine years. With his main responsibilities focused on business operations and procurement, Adrian frequently visits the different powerplants and sites of Alsons Power’s business units to keep track of the logistics and procedures of the company. As a Business Operations Manager, Adrian keeps in mind the Alsons brand promise by making sure that we procure materials as affordable as we can and going beyond compliance in terms of providing the cheapest power supply in Mindanao.
Alsons Power’s brand promise is rooted in the company’s core values—integrity and honesty, respect for the individual, and excellence in everything we do. These principles not only guide our actions but also bring our brand promise to life, ensuring that our commitments are deeply embedded in our corporate identity.
“If you care and everyone cares, malalaman natin yung problema, but we will dwell more on the solution. What happens when we don’t care, you can’t deliver your passion. When we have differences whether internally or externally, if we don’t care, ego wins. But when we care, we find ways, may paraan, hahanap tayo ng paraan as a team,” Adrian shared.
In essence, Adrian B. Atas exemplifies the spirit of “We Power With Care” through his unwavering dedication to both operational excellence and thoughtful partnership. His approach not only reinforces the Alsons Power brand promise but also inspires his colleagues to prioritize solutions over challenges, fostering a collaborative environment. By embodying the Alsons Power Corporate Values, Adrian demonstrates that caring for each other and our mission is integral to driving success in the power industry.
As we move forward, it is crucial for every member of the Alsons Power Group to embrace commitment to reliable service and genuine care. Adrian’s perspective and attitude towards work is a prime example of how Alsons power buddies can pursue a united focus on our brand promise and therefore allow us to power a brighter, more sustainable future for all.
