Alsons Power Group has been honored with the prestigious Award of Merit under the Communication Management Division – Internal Communication Category for its “We Power with Care” Brand Relaunch at the 21st Philippine Quill Awards, marking the company’s first-ever Quill win.
“Winning our first Philippine Quill is more than recognition; it affirms the very heart of our brand. We Power with Care is not just a campaign but a commitment that strengthens our connection with employees, communities, and stakeholders, and reflects our mission to power with purpose,” said Corporate Communications Manager Dustin O. Ibanez. “Receiving this much-coveted award in the country’s business communication landscape, alongside top brands, proudly validates the culture and commitment our team continues to build within Alsons Power” he added.
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, is the country’s most prestigious recognition program in business communication. To win a Quill means being recognized for meeting the highest global standards of excellence in strategy, creativity, and results.
Through the We Power with Care Brand Relaunch, Alsons Power sought to reconnect its people with the company’s core values and mission—fostering a shared identity and commitment to not only deliver reliable and sustainable energy, but also to champion care for the environment, communities, and employees.
Reflecting on the award’s significance, Alsons Power Vice President for Corporate Services, Maria Jiji Q. Lara said: “The Quill Award honors the passion and creativity of our people behind the relaunch of We Power with Care. Clear, consistent, and heartfelt communication has sparked pride among our employees in living our brand promise. This milestone drives us to keep raising the bar in connecting with our stakeholders and bringing our brand promise to life.”
Looking ahead, Alsons Power is determined to build on this momentum. This milestone serves as both recognition and challenge—pushing the company to continue elevating how it communicates, not only within the organization but also with the communities it serves. As it moves forward, Alsons Power remains committed to making an even greater impact by staying true to its mission: to power with care.
